Software Growth Equity

We invest in growth vision leaders talent innovation .

100 Wilshire.jpg

About Us

Arrowroot Capital is a global growth equity firm based in Santa Monica, CA focused on minority, majority, and buyout investments in B2B software companies. The firm serves as a catalyst for growth-related initiatives by partnering with management and leveraging its deep enterprise software expertise to deliver meaningful, tangible value. Arrowroot targets initial equity investments in the range of $5 million to $25 million, and has the flexibility to pursue larger opportunities as well as a broad range of transaction types. Arrowroot also targets add-on acquisitions for its portfolio companies with a wider range of size and general criteria.

  • The Arrowroot team provided exceptional insight and understanding of the SaaS business model and were instrumental in helping 4tell focus on the key drivers to continue to scale our business and ultimately position us for an exit.
    — Jim Kavanagh | CEO, 4tell
  • We chose to work with Arrowroot due to their focus on enterprise software and the trust they've built with their management teams.
    — Karl Wirth | CEO, Evergage
  • Arrowroot has been the perfect growth partner for Agilence. Their investment strategy and our needs were well-matched and their network of SaaS experts and advisors have served as excellent resources.
    — Russ Hawkins | CEO, Agilence

Our Approach

Our investments are typically deployed to achieve distinct working capital needs ranging from sales & marketing acceleration, creation and expansion of customer success team, product development acceleration, geographic expansion, & add-on acquisitions.

Arrowroot targets mission-critical B2B software companies with the following characteristics:


Mature recurring revenue business models


Positioned for accelerated recurring revenue growth


Proven product-market fit, demonstrated by strong customer retention


High renewal rates, typically above 90%


Experienced and motivated management team


Commonly solves a pain-point in workflow, compliance, optimization, infrastructure, and/or security

Strategic Resources Group

Arrowroot’s in-house Strategic Resources Group (SRG) is designed to serve as an extension to our management teams and supplement their domain knowledge, optimizing initiatives across Sales & Marketing, Human Capital, Technology & Operations, Customer Success, M&A, and Business Development.

Our flexible investment mandate allows for a broad variety of transaction types:


Primary growth
equity investments


management buyouts


Corporate carve-outs


Liquidity for founders, management, and/or previous investors


Add-on acquisitions


Interested in joining Arrowroot?