David Hertog

Operating Partner, Strategic Marketing

David brings 15 years of marketing experience to Arrowroot, including a decade focused on the enterprise SaaS space. Most recently, he led marketing at Metamarkets, a streaming analytics platform backed by Vinod Khosla, IA Ventures and others. Before that, David was at Google, where he ran product marketing for two multi-billion dollar offerings, DoubleClick Ad Exchange and DFP. Prior to that, he oversaw marketing at Admeld from the company’s early days through its acquisition by Google in late 2011. David is the founder of a Los Angeles-based consultancy helping executive teams hone their strategic messaging and positioning. 


  • University of Virginia, Darden School of Business, M.B.A.
  • Tufts University, History, B.A.