Arrowroot Capital Portfolio Companies Embotics and Evergage Receive 2017 SIIA CODiE Awards as Distinguished Software Leaders in Their Respective Categories

Santa Monica, CA – July 31, 2017 – Arrowroot Capital is pleased to announce that both Embotics, the leading cloud automation platform, and Evergage, the leading real-time personalization platform, were respectively named the “Best Cloud Management Solution” and “Best eCommerce Solution” of 2017 in the 32nd annual SIIA CODiE Awards.

Since 1986, the SIIA CODiE Awards have recognized thousands of software, information and education technology companies for achieving excellence. The CODiE Awards are the only peer-recognized program in the content, information, education, and software technology industries and serve as incredible market validation for a product’s innovation, vision, and overall industry impact.

“We remain very excited to partner with and support Embotics and Evergage as they continue to strive for innovation excellence in their respective fields," stated Matthew Safaii, Managing Partner of Arrowroot Capital. “Arrowroot remains dedicated to investing in software companies with leading technology platforms and partnering with strong management teams that have the ability to drive businesses to their next stage of growth.”

“The Embotics team is honored to have vCommander named Best Cloud Management Solution and included among an impressive group of winners,” said Michael Torto, CEO of Embotics. “Enterprises and service providers require the ability to rapidly test, deploy, and manage applications across complex virtual and private/public cloud environments. Embotics delivers with best-in-class hybrid cloud automation, orchestration, and governance built for both traditional and microservices/container-based applications. Our customers have said it for years, and it’s nice that our technology peers agree, Embotics is #1 in Cloud Management!”

“Arrowroot has provided the resources Embotics needed to accelerate our growth and rapidly rise to the leading position in the hybrid cloud management market,” said Torto. “With the recent round of funding, we have been able to more than double the size of our engineering team. The pace of technology in our market moves very fast, and our ability to stay ahead of customer requirements is a significant competitive advantage.”

“We’re honored to be recognized with a CODiE Award for ‘Best E-Commerce Solution’ – a testament to both our market-leading platform and its business impact for our clients,” said Evergage CEO and co-founder Karl Wirth. “As e-commerce companies strive to better understand and engage their customers, Evergage helps them tailor experiences, in real time, to each individual shopper – driving more sales and boosting customer loyalty.”

About Arrowroot Capital

Arrowroot Capital is a software-focused growth equity firm that invests in growing and healthy SaaS-based businesses across all industries. Due to Arrowroot's business model expertise, the firm takes a hands-on approach in assisting portfolio companies reach their growth goals.  Arrowroot typically targets investment opportunities of anywhere between $5 million and $25 million, but has access to larger pools of capital if needed.  For more information, please visit 

About Embotics

Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fastest and easiest way to automate provisioning across private/public/hybrid cloud infrastructures. Its flagship product, Embotics vCommander, is used by organizations including Nordstrom, NASA, Fanatics, Informatica and Peak 10. For more information, visit

About Evergage

Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 2 billion web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a two-time winner in the Best in Biz Awards, Golden Bridge Awards, Stevie American Business Awards and MITX Awards. For more information, visit