Arrowroot Adds Mara Edgar to Drive Portfolio’s Human Capital Strategy

Santa Monica, Calif. - April 3, 2017

Mara Edgar will join Arrowroot's growing Strategic Resources Group (SRG)

Arrowroot Capital, a growth equity firm based in Santa Monica focused on growing and mature recurring-revenue software businesses, announced today that it has strengthened its executive team with the hire of Mara Edgar as Director, Human Capital, overseeing human capital strategy across the firm's portfolio companies.

Mara is a member of Arrowroot's growing Strategic Resources Group, led by Partner Clem O'Donnell. The group drives growth strategies in human capital, talent acquisition, lead generation, strategic marketing and best practices in SaaS finance and metrics; identified key operational areas which accelerate value creation and growth in SaaS companies. As a partner to portfolio management teams, the SRG team leverages diverse operational and consulting experience, to provide value-add competencies to drive growth and strengthen operations. In addition, Arrowroot leverages an extensive network of consultants and preferred vendors, across inside and enterprise sales, customer success, operational leadership, and finance.

Mara leads all Human Capital and Talent Acquisition efforts at Arrowroot, with a focus on partnering with leadership teams to maximize people performance and establish high-performing cultures. She is an organizational development and HR executive with 15 years' experience building world-class senior leadership teams and designing HR infrastructure that accelerates a company's overall speed of execution during times of rapid growth and major change.

Matthew Safaii, Arrowroot's Founder and Managing Partner commented, "We are thrilled to have Mara join our growing team. I have known and worked with Mara for over a decade and have watched her build world-class HR organizations for both smaller and larger enterprises. We recognize the importance of building high caliber teams and solid infrastructure when scaling growth across our portfolio. We know Mara's expertise will provide critical support, guidance and value creation in helping our companies scale-we see this as a crucial investment."

Commenting on her hiring, Mara said, "I am excited to join Arrowroot and look forward to working with management teams across our portfolio. Arrowroot has forged a unique position in software growth equity, and I am eager to help our companies scale their human capital strategies effectively. This is a wonderful opportunity to fully leverage my experience in growth equity, HR and consulting."

Clem O'Donnell, Partner and head of SRG, added "Mara is the perfect addition for this top priority role in the SRG. We look forward to building out the Talent Acquisition team under Mara's leadership and to directly supporting our companies in building out their own exceptional teams with greater speed and efficiency."

Prior to joining full time, Mara was an Operating Partner at Arrowroot for three years, providing due diligence and portfolio support. In addition, Mara led HR at TA Associates for eight years and has held leadership roles in high growth organizations, both public and private, in a variety of industries, including management consulting, SaaS, product technology and financial services. Mara holds a JD from Suffolk University Law School and a BA in Political Science from Wheaton College. Mara is a licensed attorney and a member of the Massachusetts bar.


About Arrowroot Capital

Arrowroot Capital is a growth equity firm based in Santa Monica focused on growing and mature recurring-revenue software businesses. It seeks to partner with management to accelerate growth and help guide the company to its ultimate exit. Arrowroot targets equity investments in the range of $5 million to $25 million and has the flexibility to pursue larger opportunities. Learn more at